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About TactiSyn Synergy

Engineering Smarter Systems Through Tactical Synergy

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TactiSyn was founded to solve a problem we saw repeatedly across organizations of all sizes

CRMs and data systems are powerful, but poorly implemented, disconnected, and underutilized.

Companies invest in platforms like HubSpot, Salesforce, and other CRM and operational tools, expecting clarity, automation, and growth — but often end up with fragmented data, manual processes, and low adoption rates.

TactiSyn exists to close that gap.

We specialize in CRM implementation, data integration, and automation, combining deep technical engineering with real-world operational and business strategy. Our approach ensures systems don’t just function — they work together, scale properly, and are actually used by the teams they’re built for.

Our Values

At TactiSyn, our values guide how we design systems, work with clients, and deliver results. We believe strong technology is built on clarity, trust, and intentional execution.

01

Tactical Thinking

We don’t implement tools just to check a box. Every CRM configuration, integration, and automation is designed with a clear purpose and aligned to real business goals.

02

System Integrity

Clean data and reliable architecture matter. We prioritize accuracy, security, and long-term scalability so systems remain dependable as organizations grow.

03

Practical Automation

Automation should simplify work — not create confusion. We focus on building workflows and AI-driven processes that are easy to understand, maintain, and actually used by teams.

04

Continuous Improvement

CRMs and data systems are never “set it and forget it.” We continuously evaluate, refine, and optimize to keep systems aligned with evolving business needs.

05

Partnership Over Transactions

We operate as true partners, not vendors. Our clients work directly with the people designing and implementing their systems, ensuring transparency, accountability, and faster execution.

06

Clarity & Communication

Technology only works when people understand it. We prioritize clear communication, documentation, and training so teams feel confident using the systems we build.

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Meet the Founders

Ashley N. Davison Baker

Co-Founder & Head of Marketing & Client Success

Rashard R. Baker

Co-Founder & Chief Technology Officer